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Our ads: $3.5M this year at a 2.5 ROAS.
How we became the creative team an elite account trusts with more budget than anyone else.
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perfectwhitetee is a premium American essentials brand. The white tee done properly, priced for people who care about the difference.
The account was already spending heavily and performing well before we arrived: a 2.6 blended ROAS at seven figures of monthly revenue. We came in as the creative partner, with the client running the buying.
Earn share on an account that already works.
When you're one of several creative sources on a well-run account, nobody allocates you share. Your ads either beat what's already in there or they quietly stop getting delivery.
On a premium brand there's a second gate: the client's own taste. Ads that convert but cheapen the brand get pulled, which means they never scale. The work has to win the auction and the brand review at the same time.
Volume at a standard high enough to win delivery.
Enough output to matter. 1,969 distinct MHI ads ran on this account in 2026, the most of any client we work with. Share gets won with volume that stays on-brand, and that is what the volume looks like.
Built for the brand, first. Copy and art direction had to sit next to the brand's organic feed without looking like an ad network wrote it.
Spread across awareness stages. Bottom-funnel product-led work to convert demand that exists, plus higher-funnel concepts to create more of it. We were never only competing for the cheapest conversions.
$3.5M from our ads, at the account's own elite average.
In the last 30 settled days our ads were 36.7% of spend and 37.1% of revenue: $209k of spend producing $512k of revenue at 2.44, against 2.41 for every other creative source on the account. We are the single largest creative source on it, matching an elite average at the biggest share.
Account scale for context: roughly $3.7M spend and $9.6M Meta-attributed revenue this year at 2.59 blended.
perfectwhitetee runs creative from its own team and several partners. More of the budget sits on our work than on any other source, 37%, and it earns the account's own elite return.
Earn share on an account that already works.
When you're one of several creative sources on a well-run account, nobody allocates you share. Your ads either beat what's already in there or they quietly stop getting delivery.
On a premium brand there's a second gate: the client's own taste. Ads that convert but cheapen the brand get pulled, which means they never scale. The work has to win the auction and the brand review at the same time.
Volume at a standard high enough to win delivery.
Enough output to matter. 1,969 distinct MHI ads ran on this account in 2026, the most of any client we work with. Share gets won with volume that stays on-brand, and that is what the volume looks like.
Built for the brand, first. Copy and art direction had to sit next to the brand's organic feed without looking like an ad network wrote it.
Spread across awareness stages. Bottom-funnel product-led work to convert demand that exists, plus higher-funnel concepts to create more of it. We were never only competing for the cheapest conversions.
$3.5M from our ads, at the account's own elite average.
In the last 30 settled days our ads were 36.7% of spend and 37.1% of revenue: $209k of spend producing $512k of revenue at 2.44, against 2.41 for every other creative source on the account. We are the single largest creative source on it, matching an elite average at the biggest share.
Account scale for context: roughly $3.7M spend and $9.6M Meta-attributed revenue this year at 2.59 blended.
perfectwhitetee runs creative from its own team and several partners. More of the budget sits on our work than on any other source, 37%, and it earns the account's own elite return.
We’ve got more.
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How founder conviction on camera took a womenswear brand from $6,714 a month to a million-dollar month.
How founder ads and an account rebuilt around product drops took a UK womenswear brand to $2M a month.
How ads "so bad you must be good" tripled revenue in month one, then founder video took it to £500k a month.
How we became the creative team an elite account trusts with more budget than anyone else.
How 70 new ads in three months took a $40k-a-month account to $200k a month.
How a hair-fibre brand's account came to run on our creative, lost efficiency when it stopped, and re-signed.
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