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$6.7K to $1M a month in 17 months.
How founder conviction on camera took a womenswear brand from $6,714 a month to a million-dollar month.
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Ripley Rader is a US womenswear brand selling pants direct to consumers, with a loyal customer base who talk about the brand unprompted.
None of that showed in the numbers when we took over: $6,714 a month in revenue on $5,000 of ad spend, and a previous agency whose creatives were either rejected by Meta or approved and underperforming. No founder content, no video, no social proof.
Build the creative engine from scratch.
Fashion advertising has to connect to how a woman wants to feel in the product, not what the fabric is made of. Stiff model shots and generic copy were fine to look at and did nothing for the account.
Creative unlocks, in sequence.
One format after another. A blogger's line, "they're the perfect pants", on a model image doubled revenue in month one. "Magic pants" plus a new model took the account from $20k to $75k in three months. UGC, founder video and the mash-up format then took a $110k month to $175k.
Structure and AOV. The account was rebuilt around creative testing and cost-cap scaling, and a one-click upsell at checkout converted at 20%, adding $285,000 across the engagement.
Founder on camera. A week of shooting gave us one unscripted line from Ripley, "people wear my pants to get a job or get laid". That hook ran the account to $30,000 days, with an $80,000 peak.
A million-dollar month in month 17.
$6,714 a month to $11,000 in month one, $175,000 by month nine, $614,000 on a single new hook, and past $1,000,000 in month 17.
Creative exhaustion knocked the brand back twice. Both times the fix was the same: a new format or a fresh shoot, not a change to targeting or structure.
Across 2025 the account did $10.5M of Meta-attributed revenue on $4.3M of spend, a 2.42 ROAS across 37,400 purchases.
Build the creative engine from scratch.
Fashion advertising has to connect to how a woman wants to feel in the product, not what the fabric is made of. Stiff model shots and generic copy were fine to look at and did nothing for the account.
Creative unlocks, in sequence.
One format after another. A blogger's line, "they're the perfect pants", on a model image doubled revenue in month one. "Magic pants" plus a new model took the account from $20k to $75k in three months. UGC, founder video and the mash-up format then took a $110k month to $175k.
Structure and AOV. The account was rebuilt around creative testing and cost-cap scaling, and a one-click upsell at checkout converted at 20%, adding $285,000 across the engagement.
Founder on camera. A week of shooting gave us one unscripted line from Ripley, "people wear my pants to get a job or get laid". That hook ran the account to $30,000 days, with an $80,000 peak.
A million-dollar month in month 17.
$6,714 a month to $11,000 in month one, $175,000 by month nine, $614,000 on a single new hook, and past $1,000,000 in month 17.
Creative exhaustion knocked the brand back twice. Both times the fix was the same: a new format or a fresh shoot, not a change to targeting or structure.
Across 2025 the account did $10.5M of Meta-attributed revenue on $4.3M of spend, a 2.42 ROAS across 37,400 purchases.
We’ve got more.
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How founder conviction on camera took a womenswear brand from $6,714 a month to a million-dollar month.
How founder ads and an account rebuilt around product drops took a UK womenswear brand to $2M a month.
How ads "so bad you must be good" tripled revenue in month one, then founder video took it to £500k a month.
How we became the creative team an elite account trusts with more budget than anyone else.
How 70 new ads in three months took a $40k-a-month account to $200k a month.
How a hair-fibre brand's account came to run on our creative, lost efficiency when it stopped, and re-signed.
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